WHAT SHOULD I CONSIDER IN A WEBSITE AUDIT?

June 5, 2024 Valerie Davis

1. Technical SEO

Site Speed and Performance: Evaluate page load times, server response times, and overall site speed using tools like Google PageSpeed Insights and Pingdom.
Crawlability and Indexability: Ensure search engines can easily crawl and index your site. Use tools like Screaming Frog and Google Search Console to identify issues.
Mobile Optimization: Check if your site is mobile-friendly and responsive. Use Google’s Mobile-Friendly Testing Tool.
Security: Ensure your site uses HTTPS and has no security vulnerabilities.

Keyword Optimization: Analyze keyword usage in meta tags, headers, and content. Ensure keywords are relevant and strategically placed.
Content Quality: Evaluate your content's relevance, accuracy, and engagement level. Ensure it is optimized for both users and search engines.
Internal Linking: Check the effectiveness of your internal linking strategy to distribute page authority and improve navigation.

Backlink Profile: Analyze the quality and quantity of backlinks pointing to your site. Identify and disavow toxic links if necessary.
Social Media Presence: Evaluate your social media profiles and their integration with your website.

Design & Aesthetics: Assess your website design's visual appeal and consistency. Ensure it aligns with your brand and provides a pleasant user experience.
Navigation & Usability: Ensure your site is easy to navigate with a clear and intuitive structure. Check for broken links and ensure all forms and interactive elements work properly.
Accessibility: Ensure your site is accessible to users with disabilities, following guidelines like WCAG.

Conversion Paths: Evaluate the effectiveness of your conversion paths, including CTAs, forms, and checkout processes. Identify and reduce friction points.
A/B Testing: Use A/B testing to continuously improve conversion rates by testing different elements on your site.

Content Relevance: Ensure your content is up-to-date, relevant, and valuable to your audience. Update old content regularly to meet current standards.
Content Structure: Use headings, subheadings, and bullet points to make content scannable and easy to read.

Responsive Design: Ensure your site adapts well to different screen sizes and devices.
Mobile Usability: Test the mobile user experience to ensure it is as seamless as the desktop experience.

User Behavior Analysis: Use tools like Google Analytics and Heatmaps to understand user behavior and identify areas for improvement.
Predictive Insights: Leverage predictive analytics to anticipate user needs and optimize content and design accordingly.

Customized User Experience: Implement personalization strategies to tailor the user experience based on user behavior and preferences.

Product Information: Ensure product pages are detailed, with high-quality images, descriptions, and reviews.
Related Products: Use related product suggestions to improve navigation and increase sales.

Internal Search Optimization: Optimize your site’s internal search functionality to help users quickly find what they are looking for.

First Impressions: Ensure your homepage is engaging and provides a clear value proposition. It should guide users to key areas of your site.

Ease of Use: Simplify the checkout process to reduce cart abandonment rates. Ensure it is secure and user-friendly.

Feedback and Surveys: Use surveys and feedback tools to gather insights directly from users about their experience on your site.
Engagement Metrics: To gauge user engagement, track metrics like time on site, bounce rate, and pages per session.